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Hello FAU-G! Bye-Bye PUBG!

Dr Sandeep Goyal writes that Akshay Kumar’s announcement has given FAU-G both the PR hi-ground, and possibly a first mover advantage crea...

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Work From Home: The Perfect Opportunity

Anupama Mandloi explores WFH business models of Stanhope Garden Gourmet Bakes, Home Food Studio and Whimsical Baker and brings...

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Undekhi: Plain Vanilla, Distasteful Hype

Dr Sandeep Goyal says that SonyLiv's latest thriller offering Undekhi, has landed itself in an unenviable soup of its own maki...

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The second last word

Vinta Nanda writes about the prevailing culture in the business of media and entertainment in India. 

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Master Class with Shunali Khullar Shroff

Wattpad, the global multi-platform entertainment company for original stories, and Shunali Khullar Shroff are teaming up to host a Master ...

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How marketers can think about a Post - COVID-19 world

Perhaps it may be a little too early to say this, but we may be reaching peak lockdowns in many places around the world. The curves aren’...

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BARC India launches Self Service Portal for Viewership Reports

Provides On-demand Access to TV Viewership & Advertising Data

India’s sole TV viewership measure...

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The legend of Raj Kapoor in times of hyper PR

“Awara is a classic. The times in which it was made were very different. Gone With the Wind was the flavor of the seaso...

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A CUT above the rest…

My friendship with her is deep.

She's a feminist and the most expressive among most whom I know.

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Young People in Developing Nations more Hopeful for the Future

The Bill & Melinda Gates Foundation recently announced the results of its Goalkeepers Global Youth Poll, an opinion poll conducted by Ipsos...

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